At MANE, it’s an ethos that sets it apart from other retailers. In a sea of snobbery and inner sanctum navel-gazing, buyers are well and truly deserving of an environment that foregoes uptight service and upholds, in its place, a philosophy of friendship and joie de vivre. Fashion can (and should) be fun.

Hence, at MANE every customer is a VIP. Exclusive service is reserved for every visitor.

MANE exists to share the fruits of a thriving international fashion scene with the people of Melbourne; and, alongside, to platform local designers deserving of the same laurels. Similarly, MANE exists to help redefine the heterogenous, gender conforming wardrobe.

The store inhabits a heritage-listed warehouse building in the centre of Collingwood (once home to a wool store and, more recently, a gay nightclub) and offers a gift store, sensory lab, footwear zone, private styling suite, and outdoor champagne terrace across 417sqm.

Mane sits on the first floor of an Art Deco warehouse in Collingwood, reimagining a heritage-listed space to offer more than just a retail experience. It's a destination for people to discover and connect. There's a terrace out back full of greenery. Sandalwood burning most days. Chrome and Perspex and vintage furniture sharing the floor with some of the most interesting clothes available in Australia right now.

The building has a rich and unexpected history (yes, it was once a sex club) and that energy still lives in the walls a little. Collingwood has always been a suburb that breaks rules, and Mane fits right in.

Open Monday - Wednesday | 10am-6pm
Thursday - Friday | 10am-7pm
Saturday | 10am - 6pm
Sunday | 12pm - 6pm. Level 1, 10 Peel Street. Drop in and say hi!

Part of the job description at Mane is to be across new season collections and experiment with different ways of styling, and the team has well and truly nailed the brief. Wander up the stairs and you'll find yourself in the changeroom hoping to recreate the outfit the sales assistant is wearing.

They are good at what they do and they love talking about clothes. Come in and find out for yourself.